Getyoo

www.getyoo.com

1. A brief overview / description of what your product or service is.

We offer paperless information services and interactive social experiences for the events and meetings industry. The services are based on an interactive card containing a small chip (NFC tag) that can be identified by a reader.

The cards can be linked to attendees’ digital business cards or social network accounts (Linked In, Facebook or Twitter). A simple wave of the card in front of an NFC reader allows to select digital information from an exhibitor booth (pdf brochures, videos, websites, podcasts…) The information becomes instantly available on an online deposit box which is accessible through the email users receive upon registration or through the event website using the 4 digits code printed on their card.

The card also allows attendees to automatically like, post updates, add contacts, check in and post photos to their Facebook or Linked In profile in seconds ! Our service also provides real time statistics and analytics to exhibitors and event organizers.

It limits paper waste and is an efficient solution for attendees to avoid carrying heavy bags loaded with paper documents. All information collected on an event is directly stored online which facilitate transport for attendees coming from abroad.

Exhibitors can increase their leads by getting contact details of people who selected information on their booth while they were busy with other prospects. They can also improve their follow up by identifying people’s interests in their products and demographic data thanks to their online administration tool.
For the advertiser, the advantage is clear: the many people implied in the fun experience at the event will be as many relays of information to their networks of online contacts.

People don't have to go home and get on a computer, or struggle with a mobile app or phone to 'like', 'check-in' or automate photos. They can post updates, gather information without having to stop and concentrate. It saves time, effort and energy which are key resources on a trade show.

The system is less intrusive than the scanner system, it respects privacy and enables a 2 ways exchange. The exhibitor gets the details of people who are truly interested in his products and services. People have an opt-in to indicate they allow their details to be given to exhibitors. It takes less than 15 seconds to register an nfc tag, which can also be embedded in the entrance badge.

By bringing social media to the real world, the system leverage the social media experience and connects physical social spaces with digital social spaces. . The service generates positive brand mentions, more brand response compared to classic advertising.

Our product aims to change the habits in the meetings and events industry. As the whole world turns digital we believe it is time for a change in this industry. We want to contribute to the shift from paper to digital.

The challenge for us to make our technology be indispensable. We foresee the future of events as totally interactive with physical spaces connected and interacting in real time with the virtual social spaces.

We started selling the product in March 2011 and it has already been used on 18 events. On the first event with 5000 attendees, our application counted 1631 photos taken, 3505 requests of digital media with an average of 5 picks per person and 1334 participations to our slot machine game.

The system has been used every Friday of the summer on a weekly event (with thousand of attendees) in Brussels and was also installed in various clubs and festivals. Among our clients we have: the Coca Cola Group for Vitamin Water, MINI, the Campari group for Grand Marnier, ING Bank, PIAS label, … Our system is going to be the reference technology used on the Belgian Motor Show 2011 which is the biggest event in Belgium with 600.000 visitors and 400 exhibitors.

For an event with 10.000 attendees and 100 exhibitors: the cards are sold 0,75 /pce (cards are usually branded by a sponsor which spares costs to the event organizer). Readers are rented 500 € each to exhibitors for the entire duration of the event (max. 1 week). The event organizer gets 100 € out of each reader rented to exhibitors. So if each exhibitor takes at least one reader, he earns 10.000 € that will enable to refund the 7.500 € (cost of the 10.000 cards).

We started selling another product for the event and meetings industry, the Clickeys, in May 2010. The product allows event attendees to exchange digital business cards and pick up digital media from exhibitor booths by clicking NFC tags. The product works very well for small events and we received many requests but even though there was a huge demand, the price was too high for big events with thousands of participants (15 €/device). As we received many requests for bigger events that were refused because of financial reasons we started thinking in another solution adapted to those type of events’ needs. We have invested more than 1 million Euros in Research and Development.
 

We started selling another product for the event and meetings industry, the Clickeys, in May 2010. The product allows event attendees to exchange digital business cards and pick up digital media from exhibitor booths by clicking NFC tags. The product works very well for small events and we received many requests but even though there was a huge demand, the price was too high for big events with thousands of participants (15 €/device). As we received many requests for bigger events that were refused because of financial reasons we started thinking in another solution adapted to those type of events’ needs. We have invested more than 1 million Euros in Research and Development.
 

The next steps are: improving the products and services, the online platforms, the statistics & analysis, the range of interactive experiences we propose, the set up, scenery and kiosk design. We are also constantly developing new features and new applications segments. The next segments in terms of market are: attraction and feature themes parks, hotels and the shopping industry. We also plan to release a smartphone application when the NFC infrastructures will be ready.
 

http://vimeo.com/22432033