Socialwalk
Product Entered: Socialwalk - Online Business Matching
www.socialwalkdemo.com
1. A brief overview / description of what your product or service is.
Socialwalk is a platform to connect buyers to sellers within trade shows. We identify potential deals, and then we facilitate a meeting that happens face to face during the event or lead generation that can happen even after the show. We are web, email, and sms integrated.
2. How your product / service will meet customer's requirements, fulfil a need or solve a problem
The biggest problem for big shows is accurately matching up exhibitors to visitors. This work is tedious, and organizers get very busy closer to event day, but unfortunately thats the moment when visitors and exhibitors get excited and start to plan and schedule meetings. Organizers have no choice but to address this because business matching is a huge determining factor for attracting quality visitors and buyers to a show.
3. What is unique or innovative about your product?
We revamped the matching algorithm common to traditional business matching (ie what do i sell, what do u buy?) into a 3 layer model. The Individual and the role he plays in the company. The Social layer (from linkedin), trust and social connections/contacts that could introduce seller to buyer. and last but not least, the Business Layer (from pre-reg form), which is the size of the business and the supply chain it belongs in.
4. What impact does your product have, or aim to have, on meeting professionals and the meetings/events industry?
We want to revolutionize business matching in events (conferences & exhibitions). Visualize this, an ocean of business deals, all randomly walking around in a trade show. What if we could fulfill the potential of all this trade and match it up accurately? That is what we want to achieve, and maximize the true potential of shows!
5. Please provide an outline of the product/service development so far, and how successful this has been:
We have developed the platform along to about 75% of where it should be, and it is coupled with our onsite business matching service! Please look at www.socialwalkdemo.com to test it for yourself.
Our software is currently being tested out by global clientele such as Messe Frankfurt, Messe Dusseldorf and used in countries such as Malaysia, Singapore, Hong Kong, Thailand, Indonesia, China
6. Please give an indication of pricing for using the technology product/service. Be specific as possible(e.g the pricing for an example event with xxx attendees.)
Our pricing is per show - and we follow a rate card that provides a price based on the number of exhibitors - roughly between USD35-USD10 per exhibitor depending on the size of the show.
For example 500 exhibitors & 20,000 visitors - USD7500
This includes some basic customization and integration to fit into existing show processes.
7. What research have you carried out to establish that there is a need for your product or service?
Business Matching isnt a new concept, it has always been in demand, but we have revamped the model and our matching algorithm significantly! Our solution is currently being tested out by global clientele such as Messe Frankfurt, Messe Dusseldorf and used in countries such as Malaysia, Singapore, Hong Kong, Thailand, Indonesia, China.
8. What do you see as being the next stages in the product/service development?
We are already in the midst of developing a Socialwalk mobile app that is integrated with our software online. The Mobile app aggregates buyer requests to be available to all exhibitors. For example, if someone in a furniture show wanted to purchase 'sofas at 1000 units volume at USD$25', an exhibitor would be able to respond to that buyer request (this is a real response in one of our shows using our software!)
Supporting Documents
lPease watch the youtube videos to see what we can do
www.youtube.com/v/iC5CDI4_URs&autoplay=1
www.youtube.com/watch?v=y9EYVf2PB04
Want to test it yourself? socialwalkdemo.com/
Download presentation? http://dl.dropbox.com/u/2387219/Socialwalk%20for%20Tradeshows%20-%20ky%20version.pdf



















